Project—
Concept, Visual Design, and UX. D&AD New Blood competition entry. (student)
Client—
Unforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.
The Challenge:
Explore how Airbnb can creatively empower their existing community to grow the idea of ‘belonging’ out to a new audience; translate this into a campaign.
The Insight:
The feeling of 'belonging' directly relates to human needs for a place to call home, to be an insider, and to share a personal connection. By integrating a digital experience into real life activities, these feelings can be shared over long distances and between people who have never met.
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Concept, Visual Design, and UX. D&AD New Blood competition entry. (student)
Unforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.